Reporting to the Senior Marketing Manager, the Senior Product Marketing Specialist will be a strategic thinker responsible for developing strategy, planning, implementing, and executing all activities related to product launch and post launch marketing. The ideal candidate will possess strong organizational skills, demonstrating the ability to construct comprehensive critical paths and workback schedules to meet essential marketing deadlines.

A successful candidate will exhibit a creative flair, contributing to the development of product positioning, and translating technical product specifications into consumer-centric benefits. This includes working closely with product managers to ensure the technical advantages of the product are effectively translated and conveyed to consumers through various marketing channels.

In this role, active involvement in Product Gating and leadership in Go-To-Market Meetings for key product launches will be essential to keep all stakeholders informed about marketing direction and plans, ensuring activities stay on track. The successful candidate will be a collaborative team player, demonstrating the ability to lead projects while coordinating seamlessly with various departments.

Furthermore, the Senior Product Marketing Specialist should possess a genuine enjoyment and passion for the product and technology. Additionally, they will be tasked with building brand awareness and equity in the smart security category while showcasing strong storytelling skills through marketing creatives.

Duties & Responsibilities:

Product Marketing:

• Develop product launch marketing strategy and briefs for new product launches across all paid and organic marketing channels.
• Direct and assist with creative development, including content, marketing material, and key messaging.
• Work cross-functionally with other departments for product testing, usability, and information for the development of marketing material and written usability analysis.
• Collaborate with product teams to identify unique selling points and provide directions for marketing creative development to internal and external designers and copywriters.
• Manage product samples for marketing use and track all sample execution.
• Develop a compelling product story and assist with product positioning to identify a unique market stance for successful marketing collateral creation.
• Benchmark competitors and market leaders, applying best practices into our product marketing campaigns.
• Assign and manage marketing projects in collaboration with Graphic Designers, Video Production Artists, Social Media Coordinators, Digital Marketing, and Product Management.
• Assist with content across Lorex’s website, retail, social media, ad networks, affiliates, retail partners, video scripts, etc.
• Collaborate with development sessions for the creation of product identities, slogans, and creative appeal.
• Lead Go-To-Market Meetings and prepare tracking documentation to keep all stakeholders informed.
• Conduct research on competitor’s channels, including product advertising, websites, models, and other related activities, and report findings and market trends.
• Attend/represent Marketing department in the Product Gating meetings.
• Present the idea, progress, and postmortem throughout the launch marketing process.
• Manage DAM (Digital Asset Management) solution for effective utilization across the organization.
• Complete product training modules for retail sales and on-floor staff, such as EPK training.

Content Marketing:

Responsible for creating enhanced branded content for multiple channels such as Retail channels through Syndigo and Amazon.

• Participate in content and positioning development sessions and develop creative for use across omni-channels.
• Execute comprehensive media campaigns across multiple platforms, including social, web, PR, and retail channels.
• Identify and respond to content gaps to support sales and marketing campaigns.
• Collaborate with Social Media and Video Production team in conceptualizing, creating, and executing social media and video content aligned with product launches and key promotions.
• Assist with product logistics for review units for Public Relations reviews and articles.
• Write and assist with product-related video content such as How To, installation and technical videos.

Project Management:

Track multiple projects and report on project status.

• Create and own marketing work-back schedules, critical paths, and media schedules for product launches and campaign execution.
• Assist with execution elements of company branding and marketing plans.
• Create strong processes and demonstrate effective project management skills to drive execution cross-functionally.
• Schedule the creative team, organize project priority, and maintain a creative calendar.
• Review and ensure incoming creative requests are submitted with all necessary info, assets, and adhere to the content process.
• Ensure proper deadlines are provided and efficiently communicate priority levels.
• Implement effective project management tools and leverage content platforms for strategic execution and project management.
• General administrative duties and organization of projects.

Retail Marketing:

Assist with executing deliverables for key retail roll-outs.

• Assist with the execution of retail point of purchase deliverables and ensure accuracy of messaging, specifications, and branding.
• Ensure merchandising and sales teams are informed and up to date of product positioning, messaging and creative direction.
• Work with Sales on additional brand and product elements to assist with product pitch documents and presentations.
• Assist with sourcing partners that understand Lorex's business and strive to achieve top-tier customer service and drive sales growth.

Knowledge, Skills and Abilities (KSAs)

• University business or marketing undergraduate degree
• Strong English writing skills
• Strong project management skills
• Highly organized and detail-oriented
• Excellent verbal skills including meeting facilitation, presentations, and employee communication
• Demonstrated ability to craft strategic launch market plans and work with key stakeholders on development through to execution
• Ability to quickly shift priorities and focus based on changing business needs

Background Experiences

• Minimum of 5 years of product marketing and project management experience
• Proven experience creating and executing product launches
• Proven Project Management experience (PMP would be considered an advantage)
• Experience in consumer electronics is considered an asset
• Experience with content management tools and content syndication platforms such as:

Hands on management and creation of syndicated digital content on Syndigo platform; creation of enhanced rich media for key retail channels

Experience with designing Amazon content

Familiarity with AODA (Canada) and WCAG 2.1 Level AA (USA)- website content compliance for accessibilities

On-going content optimization across all platforms on a regular basis

Proven experience in Retail and eCommerce

Experience in both direct to consumer (B2C) and business to business (B2B) marketing

Experience in managing marketing and creative agencies

Experience in managing paid and organic advertising

Competency Profile

Ability to effectively interact with senior management, customers, sales associates

Ability to deliver high quality documentation paying attention to detail

Ability to manage multiple projects and coordinate with different departments

Ability to be a team player and resilient while being able to adapt to a variety of different situations

Ability to be creative, receive feedback, and complete tasks with a can-do attitude

Possess a technical aptitude and distill complex inputs into actionable plans

Highly organized and strong project, people management and collaboration skills

Empower, manage, train, develop and inspire direct reports, contributing to a positive morale and team momentum

Strong organizational skills with the ability to multi-task and evaluate priorities to meet critical deadlines

Ability to travel to on-site locations for marketing video shoots and photo shoots

Ability to execute physical requirements and production for video shoots and sample management such as, lift product boxes and using equipment such as drill, hammer, ladder and other tools and other props

We are seeking a highly skilled E-commerce Content & Media Specialist – Amazon Focused to drive the growth of our eCommerce business through the creation of visually compelling, differentiated digital content. The ideal candidate will have a keen eye for design and storytelling, crafting engaging visuals that captivate and inspire, enhancing our brand presence on Amazon and beyond.

Responsibilities include developing a wide range of creative assets, such as lifestyle imagery, 3D animations, infographics, banners, marketing campaign visuals, and video content. Proficiency in industry-standard tools like Blender, Premiere Pro, After Effects, and Photoshop is essential to bring our product listings and campaigns to life.

We are looking for a candidate who excels in visual storytelling and can communicate a brand message effectively through imagery and video, even in the absence of written content. The ability to create high-quality 3D images and videos that stand out in a crowded marketplace is key to this role.

This is the position for a creative visionary passionate about eCommerce and digital media, and ready to take E-commerce contents to the next level.

Key Responsibilities:

• Creating, editing, and optimizing product listings with a strong emphasis on high-quality 3D images, videos, and engaging content.
• Using software like Blender, Premiere Pro, After Effects, and Photoshop to develop visually compelling product assets that enhance brand visibility and drive customer engagement.
• Ensuring product listings are aligned with Amazon’s SEO best practices to boost visibility and discoverability in a competitive marketplace.
• Collaborating with creative teams to design and implement infographics, images, and videos for product listings, A+ content, and brand pages.
• Staying informed about industry trends, conducting competitor analysis and benchmarking to ensure our content quality consistently outperforms competitors.
• Utilizing Excel to manage bulk product updates, ensuring product information is accurate, consistent, and up-to-date.
• Assisting with Amazon Seller Central tasks, including uploading content, auditing listings, and ensuring compliance with Amazon’s policies (with training provided if needed).
• Developing and executing A/B testing strategies for images and content to optimize conversion rates and maximize customer engagement.
• Lead product photography and videography efforts, ensuring all assets meet Amazon’s image guidelines and represent the brand effectively.
• Develop and manage a content calendar, coordinating product launches, promotions, and seasonal campaigns to ensure timely execution of digital assets.
• Implement brand consistency across all product listings, ensuring cohesive visual and written communication in line with brand guidelines.
• Coordinate with marketing and sales teams to align content strategies with broader business objectives, promotions, and campaigns.
• Perform regular audits of product listings to identify opportunities for improvement, ensuring all content is optimized for user experience and conversions.
• Optimize product descriptions and bullet points with a focus on clarity, SEO, and driving purchase decisions.
• Stay updated on Amazon algorithm changes and content requirements, ensuring listings remain compliant and competitive.
• Competitive benchmark to ensure our content quality is superior to our competitors.
• Manage external creative agencies or freelancers, ensuring outsourced work aligns with brand standards and project timelines.
• Track and report on the effectiveness of content and media strategies, providing actionable insights to improve future performance.
• Create and implement enhanced brand content (EBC) or A+ content to increase customer engagement and improve brand storytelling on product detail pages.

Qualifications:

• Extensive experience with 3D image and video editing using software like Blender, Premiere Pro, After Effects, and Photoshop.
• Strong communicator with storytelling abilities.
• Strong understanding of content optimization and e-commerce strategies.
• Proficiency in Excel for managing bulk updates and product data.
• Familiarity with Amazon Seller Central is a plus (training available for uploading, auditing, and Amazon-specific tasks).
• Ability to work collaboratively with creative and marketing teams to align content with promotional campaigns and brand strategies.
• Excellent attention to detail and a passion for creating content that drives results.
• This is a unique opportunity to leverage your advanced content creation skills and significantly impact our brand’s presence on Amazon and beyond.

• Degree in Graphic design, Marketing, or a related field.
• Proven experience in content creation for e-commerce, preferably in an Amazon-focused role.
• Expertise in using 3D rendering software (Blender, After Effects, etc.) and video production tools to create visually compelling content.
• Proficiency with Adobe Creative Suite, including Photoshop, Premiere Pro, and After Effects.
• Solid understanding of SEO principles, with hands-on experience in keyword research and implementation.
• Strong skills in managing bulk product updates via CSV and Microsoft Excel.
• Ability to analyze data and use insights to refine content strategies and drive performance.
• Experience with A/B testing and content optimization strategies.
• Familiarity with Amazon Seller Central (experience is a plus; training can be provided).
• Excellent written and verbal communication skills.
• Detail-oriented, with a strong focus on accuracy and delivering high-quality content.

The HR & Payroll Specialist provides both HR-specific and payroll support to the company. Reporting to the Director, Customer Success, People & Culture, the ideal candidate will be responsible in ensuring accurate and efficient processing of the biweekly payroll (for both hourly and salaried employees). In addition, the HR & Payroll Specialist will provide support in a variety of HR areas such as Recruitment, Onboarding, Benefit Administration, Health and Safety, and Training and Development.

Duties & Responsibilities:

Payroll:

• Process bi-weekly payroll for salaried and hourly North American employees (Canadian & US Payroll)
• Prepare biweekly payroll general ledgers and monthly general ledger accruals for accounting for both the US and Canadian payrolls
• Process and distribute annual employee tax documents such as T4s
• Update and maintain the payroll system such as entering new hire information, terminations, salary adjustments
• Prepare various reports and retrieve data from the HRIS system
• Assist with the development and maintenance payroll administration procedures and maintain payroll records
• Calculate and submit monthly WSIB premium and remit to finance for payment
• Responsible for monthly and annual WSIB and EHT filing
• Respond to all employee queries related to payroll
• Accurately perform bonus calculations based on weighted KPIs on a quarterly basis

Human Resources:

• Respond to general HR inquiries or requests for forms, information, policy clarification, etc.
• Lead the semi-annual competency evaluation process
• Administer and analyze monthly pulse surveys to measure employee satisfaction
• Prepare formal communications to employees for management review, and effectively send them out to the appropriate correspondents
• Draft general HR forms, employment letters as necessary
• Provide various HR reports and analysis as needed
• Review and revise HR policies as needed
• Assist the HR Coordinator with the New Hire Review Program
• Lead the annual KPI process, ensuring accurate tracking of completed documents
• Lead new hire orientations, and ensure that all information within the Welcome package and power point remain up to date
• Lead the employee offboarding process
• Complete HR Check in’s with all new hires

Benefits:

• Act as the first point of contact for enquires related to RRSP, health and dental benefits, and insurance coverage
• Coordinate plan changes as per employee requests
• Maintain accurate and comprehensive personnel records and update when required
• Administer group insurance and RRSP including enrollment, contribution, changes and terminations
• Prepare biweekly RRSP general ledger and monthly insurance general ledger for accounting
• Complete the biweekly RRSP remittance report and submit the files on the Manulife website

Training and Development

• Ensure all new hire trainings and annual refresher trainings for staff are completed on time
• Track all training progress on the training platform

Health and Safety:

• Participate as a member of the health and safety related committees, including:
• Managing the monthly inspection process
• Performing audits of the health and safety program
• Acting as the chair for the Joint Health and Safety Committee (JHSC)
• Coordinating escalated and/or sensitive health and safety concerns

Administrative Management

• Oversee the performance and workload of the Administrative Assistant
• Assign tasks and projects, and provide guidance, training and support where needed
• Set performance goals with The Administrative Assistant
• Conduct regular reviews, provide feedback, and effectively address performance issues
• Manage the administrative budget and ensure cost effective management of resources
• Act as the leader of the company Social Committee, ensuring that company events are properly budgeted for, and executed within the set budget.

Projects:

• Identify opportunities for ongoing improvement to HR processes and make recommendations accordingly. Participate in quality improvement initiatives
• Review, update and assist employees, management, HR with policy interpretation

• Knowledge, Skills and Abilities (KSAs)

  Bachelor’s degree in Human Resources Management or related discipline

  Working knowledge of the Employment Standards Act in Ontario

  Understanding of provincial payroll legislation

  Understanding of US payroll legislation an asset

  CPM or PCP designation is preferred

  CHRP enrolment or designation is an asset

  Proven written and verbal communication skills

  Ability to maintain confidentiality and security of sensitive information and use discretion as appropriate

  Highly developed customer service skills with the ability to communicate effectively, with tact, courtesy, discretion and diplomacy with all levels of staff and the public

  Highly effective organizational skills, combined with excellent judgement and the ability to prioritize and manage a high volume daily and weekly workload to meet required deadlines

  Demonstrates sound judgment and make sound decisions considering the potential consequences or impacts of proposed actions on the organization and on staff in particular

  Proficient with Microsoft Office (Excel, Word, PowerPoint, etc.)

  Strong research and analytical skills

  Superior attention to detail

   

  Competency Profile

  Equity/Diversity – Understand current legislation and act in a way to support a healthy workplace

  Accountability – Understand privacy and confidentiality policies; Take ownership of one’s work

  Initiative – To be a self-starter

  Service Focus - Anticipates and responds to the needs and concerns of others

  Adaptability - Responds in an open and receptive manner to changes in the work environment and work demands

  Collaboration – Works with others and builds effective relationship

  Results Oriented – Focus time and effort on day-to-day goals and objectives

  Organizational Skills – Establish priorities; Ability to handle and prioritize multiple tasks and meet all deadlines

   

  Background Experiences

  3+ years of full cycle payroll experience in a computerized payroll environment is required

  3-5 years of relevant experience in an HR role

  Previous US payroll experience an asset

  Previous experience with Ceridian Dayforce is required

  Previous experience with Trinet is an asset

  Lorex welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.